Texas Producer
Fort Worth’s very own Texas Producer took home the top prize for their video “Collective Effervescence” over the weekend at the Lone Star Emmy awards in Houston.
This short two-minute film, which was created over a three-month period, made its debut at Visit Fort Worth’s annual breakfast in February to nearly 1,000 attendees — give or take a few. “Collective Effervescence” won in the Branded Content Program – Short Form or Long Form Content category, which included another Fort Worth tie-in, in the form of the TCU brand anthem “Lead On 150” produced by Tracy Syler-Jones.
“This was our most ambitious production to date for Visit Fort Worth and our second year to create a video to open the event,” says Clayton Coblentz, co-founder of Texas Producer in a release. “After drafting the script, we spent five days shooting over the course of three months. More than 100 individuals from 20 different groups and organizations across Fort Worth were involved in the making of the video. The end result was incredibly rewarding.”
Shot on 8mm film, “Collective Effervescence” features some of Cowtown’s most iconic spots, which include Sundance Square, portions of the TCU campus, the Modern Art Museum of Fort Worth, Trinity Park, the Fort Worth Stockyards and more.
To get the 8mm film used to create this award-winning piece processed, Texas Producer had to collaborate with a company in California that still processes this antiquated film format. Both Texas Producer co-founders Coblentz and Brandon Schwindt says this was a daring and creative approach that not only showcases their company’s skills but also highlights Fort Worth as a burgeoning hot spot for movies and filmmakers.
“Fort Worth is a hub for creativity,” Schwindt says. “We have the Stockyards and cowboy culture, but we also have a lot of people doing really innovative and out-of-the-box things, particularly in film. It’s an exciting time to be able to share our city’s story.”
This notion has been further solidified due to recent high-profile productions like Taylor Sheridan written and produced “1883” and “Lawmen: Bass Reeves” being shot in and around Tarrant County.
This latest Emmy win adds to Texas Producers’ trophy wall, which already includes two bronze Telly Awards along with two Emmy nominations. This win is more than a trophy for a local company on the upswing too. This is also a feather in the cowboy hat of Fort Worth.