From left, Sy'ere Furch and his sister, Sa'Niia Furch.
By the time most people turn twenty, they’re barely finding their footing in the world. But Sy’ere Furch isn’t most people.
From a quiet home in Haslet, Furch has built something that speaks volumes. With the help of his mother, Tiffany Ross, the young author and CEO launched Aumiax — an apparel and advocacy brand rooted in strength, self-identity, and visibility for individuals with autism. What started as a simple birthday gift — a custom T-shirt designed to uplift Sy’ere — soon grew into a full-fledged brand and mission. “It started out as just that — a birthday idea,” Ross says. “And it turned into a way to uplift him. Now it’s turned into something so much bigger than us.”
That momentum has translated into the real-world community. Over 300 families have reached out via social media platforms. Some share stories. Others ask where to start. “Nobody was there for me when I was going through this,” Ross says. “I’m a single mother. His dad chose to step out. So mentally, I had to always pick myself back up.” That perseverance fueled Sy’ere’s next leap: a children’s book titled “Sy’ere’s Superpower: Turning Challenges Into Dreams.”
In this uplifting, illustrated story, readers meet Sy’ere — a young boy with autism who learns that being different is a gift. More than a book, it’s an interactive experience packed with reflective journal prompts, creative activities, and empowerment check-ins that help kids celebrate who they are. It’s designed not just for children navigating their own journey with autism, but for anyone learning how to be a better, more empathetic friend.
“Even his books — it wasn’t even that long, and we had 250 people buy one,” Ross says. “They’re doing it to support him, yes, but they also connect with the message.” And the message is clear: self-love, autism awareness, and building community through understanding — one challenge at a time.
Diagnosed as severely autistic at a young age, Sy’ere didn’t speak until he was five. His mother noticed the early signs around age two. “He would crawl on his knees. He wouldn’t walk like other kids,” she opined. Grocery store trips were exhausting. Public school was often cruel. In high school, he was physically assaulted by a senior during his freshman year. “He didn’t have friends. He had to finish school online,” Ross shared. “But I made sure he knew: ‘What makes you different is your superpower.’”
Today, Sy’ere’s differences are exactly what he celebrates. Aumiax isn’t just a brand — it’s a platform for those who’ve been overlooked or misunderstood. On the company’s website, Furch writes, “It is essential to foster an environment that celebrates individuality while promoting inclusivity. Our community is rich with goals, dreams, and innovative ideas, all of which deserve recognition and respect.”
The message is catching on. Local leaders have taken note — including Fort Worth’s former mayor Betsy Price, who invited the Aumiax team to help with ribbon-cuttings and community volunteer events. “There’s not enough advocacy in schools,” Ross says. “That’s what Sy’ere stands for — giving people a voice.”
Each Aumiax item — whether it’s a journal or one of the brand’s signature puzzle-piece t-shirts — is designed to send a message. “Everything we do is about identity,” Ross continued. “It’s for the families walking this journey every day.”
Aumiax, which launched in 2024, continues to expand both its product line and its impact. The brand’s meaning — strength and identity — is stitched into every item, every social post, and every interaction with a parent who’s just starting this journey. “I talk to moms all the time who are scared to say it. Scared to face it,” Ross says. “But I tell them, you don’t have to cure it. You just love your kid and let them be who they are.”
It’s more than a message. It’s a movement.
“Because we represent real stories and real purpose, we live it every day,” she says.
For Sy’ere, the brand — and the book — have become lifelines. His confidence is rising. He’s dreaming of seeing his character on PBS Kids, a channel that’s never featured a lead with autism. “That is the goal,” Ross says. “To really get this message across and help people.”
