
La Pulga
A tequila brand founded by three Fort Worth-based entrepreneurs in April of last year has quickly become one of the area’s fastest growing libations. La Pulga Tequila, named after one of the oldest open-air flea markets in the U.S., located on University Drive here in Fort Worth, is back in the spotlight.
This time La Pulga is delving into a world where tequila seems to already be a staple, that of college sports and academia.
Founded by Andrew De La Torre, a club owner and the operator of the Pulga market; Sarah Castillo, the mind behind Taco Heads, Tinies Mexican Cuisine, and Sidesaddle Saloon; and Stephen Slaughter, a local entrepreneur, La Pulga has continued to grow since its inception over a year ago.
Last August, La Pulga revealed its very first Anejo tequila. In June of this year the brand released its very first mezcal. Originally, La Pulga started out with a Blanco and a Reposado tequila — now— it’s the “Official Tequila of the Horned Frogs,” under a new partnership with TCU Athletics.
And in true TCU fashion, La Pulga just released a limited-edition Horned Frog Bottle consisting of La Pulga Blanco, which comes complete with a distinctive purple and white label. Besides its color scheme, this bottle is also adorned with “alebrije” a Mexican folk-art image said to have magical powers. And of course, the label boasts a Horned Frog.
This limited-edition bottle will be available at local DFW spirits retailers while quantities last.
“La Pulga tequilas and mezcal are distilled and bottled in Mexico, with the company based right here in Fort Worth, a city we’re privileged to call home,” says De La Torre. “TCU is a longstanding source of pride in Fort Worth, and cheering on the Frogs at TCU sporting events is a way of life here – so this partnership is the perfect way to reinforce our camaraderie and support for our shared Fort Worth community.”
La Pulga’s sponsorship of TCU Athletics will include a presence in the clubs and suites of Amon G. Carter Stadium during football season and the Stuart Family Courtside Club at Schollmaier Arena for basketball games, according to a release. Additionally, La Pulga has curated signature cocktails for the gameday experience: the Riff Ram Rita and Riff Ram Ranch Water. These TCU themed cocktails can be found at the stadium and arena, as well as several TCU area bars and restaurants.
La Pulga Tequila is made from 100% Blue Weber Agave tequila with zero additives, which is created and crafted with traditional methods in the Highlands of Jalisco.
“We are very excited to partner with La Pulga, especially with its Fort Worth ties, on the release of a TCU-branded tequila,” says Jeremiah Donati, director of intercollegiate athletics at TCU. “We appreciate Andrew De La Torre, Sarah Castillo, and Stephen Slaughter for their initiative and work in this valued relationship. Whether in the premium areas of our home venues or locally, we know our fans will enjoy the opportunity to sample the many TCU-themed beverages La Pulga will be offering and continue to support those who support us.”