Outlaw Light
From left to right: Tracker Johnson (HARDY), Ari Opsahl (CEO, Outlaw Light Beer), Koe Wetzel
In the land where cowboy boots and electric guitars rule, Outlaw Light Beer just found its newest ally in Koe Wetzel, the Texas-born country-rock sensation with a reputation as rebellious as his music. It’s a partnership brewed for the bold, a dynamic collaboration that promises to reshape how fans experience both their music and their beer.
For Outlaw Light, a brand that’s become synonymous with fast-paced, fearless growth, teaming up with Wetzel is a natural next step. The beer, which has rapidly ascended to the top of the U.S. light beer scene, already boasts a pedigree of collaborations with other genre-bending artists like HARDY. But Wetzel? He’s the real deal — with his unfiltered lyrics and electric live performances, he perfectly embodies the brand’s ethos of authenticity and rebellion. Outlaw Light CEO Ari Opsahl sees it as a perfect fit.
“Koe Wetzel embodies the Outlaw spirit in every way — fearless, unapologetic, and deeply connected to his fans,” Opsahl said. “This partnership isn’t just about sponsorship; it’s about brand integration. By aligning with one of the most electrifying artists in country music today, we’re reinforcing our brand’s identity and reaching a wider audience that values quality, independence, and a damn good time.”
Wetzel’s role in this partnership goes far beyond a traditional endorsement. As part of the collaboration, he will take an active role in Outlaw Light’s marketing initiatives, including fan experiences, co-branded merchandise, and brand activations at his live shows, according to a release. The partnership also includes an equity component, meaning Wetzel is now a true stakeholder in the brand’s growth.
“I’m excited to be partnering with Outlaw Beer,” Wetzel said. “There’s a lot of options when it comes to beer, and Outlaw is the one for us. Here’s to all the Outlaws out there!”
HARDY, a fellow artist who’s already worked with Outlaw Light, couldn’t be more excited about the addition of Wetzel to the team. “I’m thrilled to have my friend Koe join me on the Outlaw team,” HARDY said. “I’m sure Koe and I will have plenty of Outlaws while we tour together this year.”
The partnership leverages Wetzel’s massive fanbase — over 3.7 billion streams and sold-out tours across the U.S. and Europe. His music, which blends country, rock, and even hints of grunge, has earned him both Platinum and Gold certifications and a spot on the Billboard charts. This collaboration is a win-win: Wetzel’s fans get to experience the Outlaw Light brand firsthand, while the beer brand gets to tap into one of the most loyal and passionate fanbases in the country.
Outlaw Light is a success in its own right, brewed by Tivoli Brewing Company in Denver, Colorado, a brand with a rich history of crafting quality brews since 1859, embodying both resilience and innovation.
As both Wetzel and Outlaw Light continue to make waves in the music and beverage industries, fans can expect plenty of exciting things to come. Whether it’s exclusive concert experiences, co-branded gear, or surprise brand activations at Wetzel’s electrifying live shows, this partnership is set to redefine the way brands and artists engage with their audiences.
For more information on Outlaw Light and upcoming Koe Wetzel collaborations, visit OutlawBeer.com.
