
Whataburger
Whataburger is turning its 75th-anniversary celebration into a bold Southern affair, teaming up with country music superstar and reigning Academy of Country Music Entertainer of the Year, Lainey Wilson. The partnership brings together two icons rooted in authenticity and boldness, making Wilson the official Whataburger brand ambassador for 2025.
The collaboration starts with a nod to Lainey’s favorite post-show indulgence: the Honey Butter Chicken Biscuit. Fans can snag one for free at participating Whataburger locations on Tuesday, January 28, from 6 a.m. to 11 a.m. Whether it’s a stop in the drive-thru or a sit-down meal, this one-day deal is a slice of Southern comfort for all — and it’s limited to one per person while supplies last.
For Lainey, Whataburger has been a lifelong companion on her journey. From small-town Louisiana to sold-out arenas, she’s made the late-night stops, indulged in her favorite meals, and is now giving back to fans with a year-long celebration.
“From grabbing Honey Butter Chicken Biscuits with my daddy between horse sales and rodeos to late-night stops on the road playing honky-tonks — Whataburger’s been part of my story every step of the way,” Lainey said in a statement.
The partnership marks another highlight in a year of major milestones for the country music trailblazer. Wilson’s music, acting, and bold charm have cemented her as a rising force in entertainment. Fans saw her take the stage — and the screen — in "Yellowstone"'s emotional final season, where her character Abby graced the iconic Billy Bob’s Texas. The moment felt full circle for Wilson, whose real-life performances at the venue included one unforgettable night when a lightning strike knocked out her sound system. Unfazed, Lainey grabbed a megaphone and kept the show going, proving her resilience and dedication to the crowd.
"Yellowstone" fans were equally captivated as Abby’s storyline wrapped up with a heartfelt reunion and romance with ranch hand Ryan, played by Ian Bohen. For Wilson, balancing the emotional intensity of filming while navigating personal hardships — her father’s life-threatening illness — only deepened her connection to the moment.
“The doctors told us there’s a big chance he’s not gonna make it,” she shared in 2023. “But he woke up and told me, ‘If you’ve got a job to do, you better go do it.’”
Lainey’s on-screen journey has echoed her real-life grit, and now, her partnership with Whataburger promises to be equally dynamic. Throughout the year, fans can expect a fresh ad campaign, exclusive content, special offers, and even surprise appearances.
“Lainey Wilson embodies all that we love about our brand,” said Debbie Stroud, president and CEO of Whataburger. “She is genuine, daring, and dedicated to delivering unforgettable experiences to fans. Our partnership with Lainey unites two brands committed to serving up goodness 24/7 with a side of Texas hospitality.”
With her magnetic energy and Whataburger’s legendary charm, this partnership feels like a natural fit. As Lainey herself has said, “Whataburger’s been part of my story every step of the way.” Now, she’s sharing that story with fans across the country — one Honey Butter Chicken Biscuit at a time.