Stephen Montoya
Fort Worth has long been a city of vast skies and untapped potential — where cowboys meet culture, and opportunity extends as far as the Texas horizon. Now, it’s also the home of one of the most ambitious creative ventures the city has seen to date. Brand Juice, a 15,000-square-foot production studio and creative hub, is more than just a business. It’s a beacon for local talent and, as founder Paul Rogers describes it, “a palace of creation.”
Located at 2920 Shotts Street, this new business sits at the crossroads of art, technology, and marketing all under one roof. Inside the boho-chic meets whimsy decor, Rogers has built something Fort Worth didn’t even know it needed. With the city’s largest infinity wall stretching 44 feet wide, custom set-building capabilities that would make any Hollywood director envious, and an immersive art experience inspired by the legendary Meow Wolf installations, this isn’t just a studio. It’s a playground for the imagination.
“Fort Worth is a city of boundless creativity and potential,” Rogers says, while guiding a tour through the new digs. “I built this space to inspire and empower the incredible talent we have here while providing businesses with the tools and resources they need to thrive. From small businesses to major companies, Brand Juice is a place where ideas come to life.”
Stephen Montoya
Brand Juice founder Paul Rogers.
For Rogers, the journey to Brand Juice wasn’t a straight shot. It was a winding road marked by risk, reinvention, and a willingness to dive headfirst into the unknown. A self-described “recovering opera singer,” Rogers didn’t start in the world of production and marketing. His first big break came from a phone call on a Friday afternoon: a client asking if they could record a podcast. Without hesitation, Rogers said yes, even though his tiny 5x7 recording booth wasn’t exactly podcast-ready.
By Monday, Rogers had expanded his studio space and built a podcast setup with his own hands. That first client turned into many, and soon Rogers was producing hit shows like “Stories with Soul” and “Glamour and Grit”, attracting high-profile clients like Disney and Pixar along the way.
But for Rogers, success was never about landing big names. It was about creating something meaningful—a space where creativity could flourish without the constraints of corporate America’s bottom-line mentality.
“Whether you make a living at it or just do it for yourself, creativity is food for your soul,” he says. “If you don’t feed that, it wears away at you. That’s why I wanted Brand Juice to be more than a production studio. It’s a home for creativity.”
Step inside Brand Juice and you’re immediately struck by the vibe. It’s polished but playful, professional yet personal—a reflection of Rogers himself. The design is, as he puts it, “the inside of my brain.” Clean lines and sleek technology mingle with quirky art and unexpected details. Everything is intentional, down to the "Teenage Mutant Ninja Turtles" cartoon playing on multiple old-school box TV screens in this space’s entrance.
Hidden behind a secret door on the east side of the space, you'll find two high-top workstations, each with a unique color scheme—one bold blue, the other vibrant orange—along with several seating options. Step out of this private nook and into a hallway that resembles the sewer straight out of Rogers' favorite cartoon, "Teenage Mutant Ninja Turtles," with secret doors and passageways leading clients to other areas of the newly renovated building, which Rogers spent four months transforming.
Stephen Montoya
On the west side of Brand Juice, you'll find a brightly lit bar area featuring a giant upside-down chessboard and oversized chess pieces. In the back, there are three versatile spaces perfect for photo shoots, set design, and more. Here, you'll also find the impressive 44-foot-wide infinity wall. For those seeking exclusivity, there's a VIP area upstairs, painted black and equipped with ample seating and a striking lava wall.
“It’s perfect imperfection,” Rogers explains while pointing out another striking piece of art displaying a silver mannequin with a disco ball for a head. “Even when something looks flawless, there’s always a story behind it. I want people to feel that when they walk in here. To feel okay with themselves, to unlock their creativity, and just go for it.”
That ethos extends to every corner of the business. Brand Juice offers a dizzying array of services, from video production and set design to full-scale marketing campaigns—all under one roof. And unlike many agencies, Rogers insists on a client-first approach.
Stephen Montoya
Rogers surveys the VIP area on the second level of the newly opened Brand Juice locale.
“Too often, the industry is focused on the bottom line instead of the people,” he says. “But when you put clients first, when you pour your heart and soul into helping them succeed, the revenue takes care of itself. It’s about building relationships, not transactions.”
For Rogers, Brand Juice isn’t just a business. It’s a mission. A chance to rewrite the narrative for Fort Worth’s creative community.
“I’ve been in advertising and marketing for years, and I’ve seen the disconnect that happens when there’s no communication, no heart,” he says. “That’s not what we’re about here. We’re about creating something real, something that lasts.”
There’s a touch of Hollywood in Rogers’ story — a “Field of Dreams” quality to how he’s built his vision, trusting that if he created something extraordinary, the people would come.
“Fort Worth deserves a space like this,” Rogers says. “It’s time to show the world what we’re capable of. Because when you get the right people in the right space, magic happens. That’s what Brand Juice is all about — unlocking the extraordinary.”
As Rogers speaks, you can’t help but feel the gravity of his words. He’s not just talking about a business. He’s talking about a movement, a creative renaissance in a city ready to step into the spotlight.
“Creativity matters,” he says. “It’s the thing that makes us human, that connects us. And here at Brand Juice, we’re not just making content. We’re making magic.”
