Park Place Dealerships
Matt Woolsey
If you’ve ever stepped into Park Place Motorcars in Fort Worth, you know it’s not your average car dealership. But soon, the experience will feel more like stepping into a modern luxury lounge than a traditional showroom. The dealership has launched a major renovation that promises to blend comfort, cutting-edge technology, and hospitality — all while keeping Fort Worth’s luxury car buyers at the center of the action, according to a release.
At the heart of the revamp is The Living Room, a spacious client lounge designed to make waiting for service a little less like, well, waiting. Plush seating, a self-service coffee bar, and spots for relaxed conversations with sales and service advisors aim to make the space a social hub as much as a functional one. Surrounding the lounge, new showrooms and service facilities will showcase the Mercedes-Benz Evolution Design — contemporary lines, glass facades, and a sense of openness that mirrors the luxury experience itself.
“Our goal is to create an environment that reflects the energy, professionalism, and excellence our guests anticipate and our Members bring to work every day,” said Matt Woolsey, area vice president of Park Place Dealerships. “This renovation sets the tone for where we’re headed — higher performance, an elevated client experience, and even greater pride in how we take care of our guests and our community.”
The renovation is expected to wrap up by mid-2026, but customers won’t have to pause their routines while construction is underway. Service will remain fully operational on-site, and sales will temporarily move a mile down Bryant Irvin Road near Park Place Bodywerks. Additional service bays and a larger parts department are also part of the plan, reflecting the growing number of Mercedes-Benz owners in Fort Worth.
George Johnson, general manager of Park Place Motorcars Fort Worth, emphasizes that the renovation is about more than just aesthetics.
“This renovation is more than updating our space — it’s about reaffirming our commitment to Fort Worth as a community partner,” Johnson said. “Our new design not only meets the needs of today’s luxury car guests but also anticipates the expectations of tomorrow. We expect to continue to serve our guests throughout construction and look forward to opening the new space next year.”
