Via Facebook
Fort Worth-based Yesway, the convenience store company whose Allsup’s store brand crowds the market in West Texas and New Mexico, said on Thursday that it will donate $100,000 to the areas in and around Ruidoso, New Mexico, that have been impacted by catastrophic wildfires.
Yesway and Allsup's customers and supplier partners in the nine states they operate also will be able to join the effort to reach a goal of $200,000.
Through July 31, Yesway and Allsup's customers are invited to make $1, $5, and $10 — or larger — donations at checkout to benefit the Community Foundation of Southern New Mexico.
"All of us at Yesway feel compelled to support our friends and neighbors who live and work in the Ruidoso area," said Tom Trkla, Yesway's chairman and CEO, in a statement. "We are donating $100,000 to benefit the families and community members who have been affected by these disastrous wildfires and are hoping our customers can help us raise an additional $100,000. Every generous donation will help us to achieve our goal of raising funds for those who have been affected."
Yesway, established in 2015, has quickly become a leading operator in the Southwest and Midwest with 435 stores across nine states. Its most famous food offering is the renowned Allsup's deep-fried burrito.
Allsup’s stores in the Fort Worth area include Azle, Granbury, and Springtown. To find a location, go here.
"We are humbled by the support from Yesway and Allsup's," said Terra V. Winter, president and CEO of the Community Foundation of Southern New Mexico. "Yesway and Allsup's are a long-standing partner in the areas that have been affected by the Salt and South Fork fires.
The South Fork Fire, which started on June 17 inside the Lincoln National Forest and on Mescalero Apache Tribal lands, and the Salt Fire, had consumed nearly 23,000 acres in southern New Mexico by the next day.
Mandatory evacuation of residents and tourists from the communities of Ruidoso, Mescalero and Ruidoso Downs, which are located between the fires and in proximity to where five local Allsup's stores serve as community hubs, were instituted as the fire raged on.
“We are grateful for their incredible donation during this time and their extended support to invite their customers across their stores to join us in caring for our Lincoln and Otero County communities,” Winter said. “Funding will aid residents affected by the fires while focusing on emerging and long-term economic revitalization. We are stronger together and are truly grateful for their giving hearts."
