Paramount Network
Thanks to a new collaboration between Ariat and Paramount Consumer Products, you can be the first one on your block to dress just like a character on the Paramount Network hit series “Yellowstone.”
Fans of the show can get their hands on this limited-edition collection of clothing curated by “Yellowstone” costume designer Johnetta Boone, through both Ariat and Amazon.
Consisting of a selection of shirts, jeans, jackets, flannels – and of course – boots, this fresh collab takes its style queues from the cast of “Yellowstone” with tinges of modern chic and old West charm mixed in for good measure.
Actual pieces from this new clothing line will appear in the continuation of Season 5 Part 2 of the Taylor Sheridan flagship drama when it streams on the Paramount Network Sunday Nov. 10.
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“Yellowstone” costume designer Johnetta Boone.
"As a heritage western brand that’s known and trusted by the Western community, Ariat was the perfect partner for this project,” Boone says in a release. “My vision was to create something that was firmly rooted in authentic Western culture, while at the same time inviting those from the outside to embrace the places and stories they’ve become so immersed in while watching ‘Yellowstone.’
Boone says her experience working with Ariat since season one of “Yellowstone” has been amazing.
“Their apparel and boots are perfect for the show, especially since that is what’s worn throughout the West,” she says. “Now, we’ve partnered to design an exclusive capsule collection inspired by the functional and well-worn clothing that wranglers, cowboys, and ranchers work and live in every day. I’ve also added my own subtle, yet defining touches on each piece.”
Available for purchase through Ariat.com, Amazon, and Ariat brand shops across the country, this new line also includes several shirts and sweaters, easily integrated into your everyday look.
“Because Ariat is engrained in the Western communities that ‘Yellowstone’ is based on, our clothing and boots have organically shown up on the show throughout the years. Now, with the Ariat x ‘Yellowstone’ collaboration, Ariat is even more visible in the ‘Yellowstone’ universe and is more accessible to those fans captivated by the American West. Johnetta helped us develop Western looks that both honor our heritage and deliver a modern aesthetic for anyone wanting to incorporate a bit of Western flair into their wardrobe,” says Megan Iwersen, Ariat’s chief product officer.
Founded in 1993, Ariat, who takes its name from the greatest racehorse of all-time, Secretariat, was the first Western wear company to integrate athletic footwear tech into boots used by equestrian athletes. Since then, Ariat has developed innovative and award-winning performance footwear and apparel for anyone who works or plays outdoors.
And working as a ranch hand at the “Yellowstone” definitely counts, whether your in front of, or behind the camera.
“Johnetta is a legend in the industry, and collaborating with her and Ariat on this ‘Yellowstone’ collection has been nothing short of extraordinary,” said Jose Castro, EVP, consumer products & experiences, Paramount. “The global western wear trend has continued to make an impact in fashion, and we couldn’t be more proud of this partnership bringing the authentic ‘Yellowstone’ lifestyle to fans everywhere.”
