Courtesy of Justin Boots
Justin Boots and the Cowboy Channel are partners now.
The collaboration began back in March when Justin Boots served as the presenting sponsor of the Cowboy Channel's "Road to the Horse" broadcast and tailgate party in the Fort Worth Stockyards. There, Justin Boots also debuted its new Vintage collection that will be available this fall.
But there's more on the way for the Fort Worth-based boot company and TV channel. Here's what else is coming soon:
The Justin Studio
The Cowboy Channel has renamed its Stockyards broadcast studio "The Justin Studio." The former historic auction barn will be decked out with historical Justin Boots signage, photography, and products to celebrate the partnership. Studio tours are also coming soon.
Justin Sportsmedicine Team Report
Additionally, both brands are introducing a weekly report providing highlights and updates, tips and tricks, profiles, and insider information on the "Western Sports Round-Up" show.
Ladies Night
This fall, the Cowboy Channel will make every Tuesday evening "Ladies Night," premiering shows "RanchHer," "Rodeo Queens," and "Debbe Dunning’s Dude Ranch Round-Up."
“Our partnership with The Cowboy Channel has been a long time in planning, and we are excited to announce The Justin Studio, the Justin Sportsmedicine Team Report, and more,” Greg Crouchley, president of Justin Brands, Inc., said in a statement. “The Cowboy Channel’s devotion to rodeo and the Western way of life makes this an exceptional partnership, and we can’t wait to see what the future brings for our two iconic brands.”
