Courtesy of Justin Boots
World Champion barrel racer Sherry Cervi in "The Standard of the West"
Three rodeo athletes and an NFL linebacker are letting us into their Western lifestyles in a new short film premiering on The Cowboy Channel.
"The Standard of the West," created by iconic Fort Worth boot maker Justin Boots, will air Nov. 29 at 7 p.m. The film highlights four athletes who, according to Justin, "live with determined character and steadfast integrity while honoring the traditions of the cowboys and cowgirls who came before them."
The four — World Champion bullfighters Dusty Tuckness and Cody Webster, World Champion barrel racer Sherry Cervi, and Tampa Bay Buccaneers linebacker Devin White, who has a passion for horses — take part in candid interviews, sharing personal stories of the challenges they've had to overcome on the road to success.
"H.J. Justin built the Justin Boot Company on perseverance, integrity, grit, and character. 'The Standard of the West' short film pays tribute to the values that drive us daily — more than 140 years later," Greg Crouchley, president of Justin Brands, said in a statement. "Standards that tell us to work hard and never give up. Standards that drive our desire to take risks for a better outcome in life. Standards that motivate us to stand our ground but live respectfully. Standards we put into every pair of boots we make."
Check out the trailer below, and find more information about the film here.
