Paris Baguette To Build Plant South of Fort Worth

The new facility will replace frozen dough imports with localized production, supporting the growing Paris Baguette brand as it targets 1,000 stores in the U.S. and Canada by 2030.

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A Texas town just south of Fort Worth is about to get a front-row seat to a global baking revolution. SPC Group, the Korean company behind the beloved Paris Baguette brand, is building a massive 1.6-million-square-foot production facility in Burleson, as initially reported by BusinessKorea. This $160 million investment is more than just a business move — it’s a signal that the company is doubling down on its ambitions to dominate North America’s bakery scene.

Local governments in Burleson and Johnson County are pitching in around $10 million to bring this project to life, and for good reason. Paris Baguette, known for its sprawling menus of fresh pastries, sandwiches, and cakes, is one of the fastest-growing bakery brands in the U.S., BusinessKorea reports. With 210 stores already open across North America, including 57 new locations added last year, the company’s goal is clear: 1,000 stores across the U.S. and Canada by 2030.

Initially reported on Dec. 7, this new facility is expected to replace Paris Baguette's reliance on frozen dough shipped from Korea or China. Localized production means fresher goods, faster distribution, and the ability to meet increasing demand without skipping a beat. The plant will also lay the groundwork for expansion into Latin America, which SPC sees as its next big market.

“This facility is about more than logistics. It’s about anchoring our future here,” An SPC Group representative, told BusinessKorea.

SPC Group’s Texas facility is also expected to serve as a hub for its subsidiary, Samlip, which specializes in mass-produced bread. However, Paris Baguette isn’t the only Korean bakery brand raising the stakes. CJ Foodville’s Tous Les Jours is also building a production facility in Gainesville, Georgia, with a $54 million investment.

Industry experts point to the unique strategy of Korean bakery brands as a key factor in their growing popularity in North America. As one industry representative noted, "Korean bakeries like Paris Baguette and Tous Les Jours often operate with hundreds of product varieties and extended business hours, unlike local brands that mainly handle donuts or bagels. This distinct differentiation point is appealing to North American consumers and prospective franchise owners."