Crystal Wise
HTeaO co-Founder and CEO Justin Howe.
Fort Worth-based HTeaO, the rapidly-growing leader in the specialty tea market, is back on the move, announcing this week that it had expanded into two new states and another market in Florida.
With openings in Lafayette, Louisiana, and Raymore, Missouri, along with additional stores in existing markets, the company opened a total of 16 new stores in the second quarter, according to a press release.
Among those was a store in Tallahassee, Florida.
For the year, the company has opened 23 new franchises, and 40 set to open by the end of the year.
"Expanding into two new states represents a significant leap toward our goal of nationwide recognition," said . “We are excited to continue to see how HTeaO resonates with new communities, showcasing the scalability and widespread appeal of our product, thus solidifying our position as a leader in the beverage industry and marks an exciting chapter in our growth and innovation journey.”
HTeaO also recently announced a strategic partnership with the Professional Bull Riders Association. The company also has a partnership with Cole Hauser's Free Rein Coffee Company.
HTeaO launched officially in 2018 after years of planning. Business is booming with demand for the company’s 26 current flavors, all made naturally — no powders or syrups — some of them sweet, and you can mix and match them. They’re all brewed with water from a mini-treatment plant on-site at each location. To have good tea, after all, requires good water that tastes the same, regardless of the city.
Well over 400 other franchises are at some level of the pipeline leading to development. In total, they’re spread around 16 states, Arizona to the Carolinas and Florida as bookends.
The stores do actually sell more than tea, but not much. It’s licensed to sell Yeti products. And you can also pick up a healthy snack.
One can also buy the water.
HTeaO is among the fastest-growing companies in the Southwest, ranking No. 59 in Inc. magazine’s list of private companies based in Texas, Arizona, New Mexico, and Oklahoma. The listing recognizes up-and-coming fast-growth companies in key regions across the country. HTeaO, one of 166 companies in the Southwest recognized for its growth from 2019-21, experienced a two-year revenue growth of 240%.
HTeaO is headquartered in an office on Markum Ranch Road in west Fort Worth and with 100,000 square feet of warehouse near Meacham International Airport on the North Side.
The New 16
Eagle Pass
Gruene
Stephenville
Lubbock
El Paso
Lockhart
Fort Worth (North Tarrant Pkwy)
Tallahassee, Florida
Mount Pleasant
Lafayette, Louisiana
San Antonio
Snyder
Universal City
Las Cruces, New Mexico
Raymore, Missouri
Dalhart
