A locally owned brewery has joined forces with a local apparel company to craft a beer with the sole purpose of raising funds for the TCU-focused collective the Flying T Club, according to a release. Fort Brewery, along with Hell’s Half Acre Stadium Goods collaborated to create and release a new beer called Hell's Half Lager.
Jack Feltgen, Project Lead at Fort Brewery & a former cheerleader at TCU from 2015-19, describes Hell’s Half Lager as the project he has been vying for since graduation.
“To build a beverage brand that allows fans to have an accessible means to support their team is very exciting to me,” he says. “As someone whose role in athletics was to unite fans and build enthusiasm during gameday, I believe HHL perfectly encapsulates my former role on campus, and as an alumnus, give back to those same opportunities I had as a student-athlete on campus.”
This new brew’s name is a nod to the Wild West history of Fort Worth and Hell’s Half Acre a section of downtown that was once a red-light district.
As part of the collaboration, Fort Brewery and Hell's Half Acre Stadium Goods will host a series of events and promotional activities to raise awareness about the Flying T Club and the Hell's Half Lager. These events will provide opportunities for individuals to learn more about the Flying T Club's initiatives, interact with student-athletes, and enjoy the fantastic flavors of Hell's Half Lager.
"We are proud to partner with Fort Brewery in supporting the Flying T Club," says Steven Stults, founder of Hell's Half Acre Stadium Goods. "The collaboration represents our shared commitment to empowering student-athletes and providing them with the resources they need to succeed. Hell's Half Lager is not just a beer; it is a symbol of community support."
Hell's Half Lager will be available for purchase at Fort Brewery, as well as select retailers, bars, and restaurants starting August 3rd. Beer enthusiasts and supporters of the Flying T Club are encouraged to look out for Hell's Half Lager and join the movement to make a difference in the lives of student-athletes.
