Fuzzy's
Fort Worth-born Fuzzy’s Taco Shop, the fast-casual-plus restaurant serving Mexican favorites with a splash of Baja, on Tuesday announced that Patrick Kirk had joined the brand, now based in Irving, as chief marketing officer.
Kirk will develop and deliver strategic direction across all aspects of marketing including advertising, digital marketing, and culinary and beverage innovation.
He had previously worked as vice president of bar and beverage for Applebee’s Neighborhood Grill + Bar.
“Over the past eight years, Patrick has disrupted the casual dining industry through stand out marketing campaigns at Applebee’s,” says Paul Damico, president of Fuzzy’s Taco Shop. “His ability to create strategic platforms and forge strong brand and franchisee partnerships with a focus on creating buzzworthy and fun guest experiences is undeniable. I look forward to the new expertise and creative thinking he’ll bring to our talented team.”
Fuzzy’s Taco Shop was founded in 2003 in Fort Worth. Its first store, which is still in operation, was on Berry Street near the campus of TCU. It entered the marketplace as an innovator, offering a new twist on Mexican favorites at a value price point.
With more than 23 years of experience in the restaurant industry, Kirk was responsible for creating industry-leading beverage programs and building trusted relationships at national brands, including Applebee’s, Tony Roma’s, and Buffalo Wild Wings. In his previous role, Kirk led the vision and strategy for Applebee’s bar and beverage experience across restaurants nationwide, growing his marketing department into a substantial revenue driver for the business.
“I love Fuzzy’s badass attitude and strong values,” said Kirk. “After Dine Brands acquired Fuzzy’s in 2022, I’ve had the chance to get to know the team and have been impressed by the way the brand brings its Baja vibe to life and connects with guests. I can’t wait to dive in further with the team to unlock the brand’s marketing potential.”
Kirk is a member of Millennium Advisory Board, a collection of industry leaders helping shape the future of on-premise beverage. He has also served on other industry councils including the VIBE Conference and the Bar & Nightclub Expo. He earned a bachelor’s, graduating with honors, from the University of Illinois.
